Business Responsibilities:
• Project manager for end-to-end Direct Mail creative development process
• Serves as the marketing liaison, managing interactions with a cross- functional team of brand, creative, business, production, legal and technical resources
• Writes and presents creative brief for execution by creative team
• Schedules meetings, and ensures routings and reviews are compliant and complete
• Reviews creative routing for effective direct marketing strategy
• Manages and implements “test owner” processes for Brand Managers
• Responsible for developing an understanding of target market consumer insights
• Collaborates with Brand Manager to implement insights during creative development process
• Collaborates with Brand Manager to develop pipeline of testable ideas, claims and features that resonate with target market
• Optimizes marketing communications strategy based on test results, consumer insights, and competitive/market movements
• Leverages learning's from other lines of business
• Coordinates with Brand Manager to ensure consistency across all marketing channels
• Keeps updated on industry trends and competitive insights and shares findings with broader team

Experience:
2+ years experience in an organizational role, preferably in a marketing or agency environment. Preferred: 2+ years Direct Mail experience, or fast-paced, agency environment managing multiple projects for multiple customers/accounts.
Industry Knowledge:
Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.
Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Project - 1 + (a plus), Acrobat - 1 +



W. David Hamm
Business Development Manager
Signature Consultants
work - 804-433-2704
toll free - 888-266-1020
cell - 804-869-2332
fax - 866-351-1303
dhamm@sigconsult.com
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