Virginia Career Network Message Board › Job Opportunities › Strategic Marketing Manager, Junior Level, Richmond VA, 6 month contract
| Collins | |
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Working with manager on developing and executing market research & website usability testing in support of a variety of business needs. Project types including, but not limited to, qualitative concept & exploratory testing, website usability testing, & quantitative testing (site surveys & other). Exposure to other types of qualitative and quantitative research methodologies. Partnering with vendors; manage the vendors as they execute research studies, including sample development and definition, field management, interviews, analysis, reporting, timelines, budgets. Understanding the results of studies toward developing impactful insights that drive strategy and decision making; effectively presenting the results and insights to business partners and stakeholders Develop insights across multiple studies, secondary studies, competitive intelligence sources to further impact strategy and decision-making; partner with business clients to communicate these insights Updates and maintains the project database with all appropriate documents and manages PO process for all projects Job Qualifications Required: College degree, preferred background in marketing/marketing research, statistics, or consumer psychology Base knowledge/understanding of marketing research and/or statistics Strong analytical skills, including the ability to analyze and interpret large data sets, identify insights, and synthesize how these insights impact the business (so what? and now what?) and strategy If interested, send resume to collinsd@lesr-it.com |